Well OBVIOUSLY I had to wear a long flowy dress from the H&M Conscious Exclusive collection too! Have you met me? This particular immediately caught my eye while browsing through the collection. It’s totally covers you up but is all the way see through, which is a contrast that I really like. This piece is…
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It’s that time of the year again! The H&M Conscious Exclusive collection has arrived! Last year was all about romance, feminity and fluidity (remember my rooftop shoot?), while this year a large part of the collection feels more sophisticated and even a bit tailored. For my personal campaign I opted for a strong, almost weird…
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It’s here, it’s here! Last season the H&M Studio collection was all about neutrals, sharp cuts and thick, sturdy materials (see what I’m talking about right here), but this time, it’s quite the opposite. Think bright colours, big eye-catching prints and breezy textures that instantly get you ready for Summer. And since my H&M lovestory…
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And finally, the third look I put together for Erdem x H&M! This coat was one of the first pieces to have been released through video imagery, and I (…predictively) instantly fell in love. Anything in leopard print tackles my fancy, especially when there’s faux fur involved. In combination with a cute floral dress and…
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The first H&M x Erdem look that I styled (see the images here) involved an oversized statement coat and royal high collar blouse. I finished the ensemble with sturdy boots, which resulted in a masculine overall feel. For my second look, I decided to take the dreamy way and used this elegant but super bold dress with…
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The word is out! After our Studio Collection and Fall Fashion campaign, H&M and I have teamed up for their new guest collection by Erdem! The designer is known for his use of experimental materials, vibrant prints and a mix of delicate with the bold and that is VERY clear when you take a look…
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When viewing the H&M Fall Fashion campaign video, I felt wayyy out of my comfort zone: bright colours, neon lights and karaoke bars (I’ve actually never been to a karaoke bar). And what better thing to do than getting the f* out of your comfort zone?! Nope, I still didn’t end my night at a…
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And here we’ve got part two of the amazing H&M Studio shoot I did! The dress and the coat were instant favourites when I spotted them at the H&M showroom so they obviously had to join me to our forest shoot. The wool coat is simply the most ultimate Autumn basic, while the structured dress is weirdly…
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The word is out! H&M and I teamed up to shoot my favourite pieces from the H&M Studio AW17 collection! When I saw the H&M Studio images a little while ago, I instantly connected with nearly every piece of the collection: the soft fabrics used, the neutral colours and check prints and the raw nature photography immediately…
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Say hello to round 3 of my #HMBloggersHotel editorial series! I’ve told you that H&M and The Hotel gave me carte blanche to shoot whatever and wherever I wanted, so I seized the opportunity to commandeer the kitchen. The soft tones of this crop top and skirt worked so well with the aluminium kitchen gear that…
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When H&M gave me carte blanche to shoot an editorial with their current collection and use the entire hotel as a backdrop, it didn’t take me much time to let my mind run free. Sure, the suites were breathtaking, and yes, the gardens were stunning. But next to the roof and the kitchen (still to come!),…
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My inner princess loves to twirl once in a while. And ever since I got my hands on that huge layered linen skirt 3 years ago, I’m always eagerly looking forward to the new H&M Conscious Exclusive collection! This year one piece in particular caught my eye: that ah-maaaaazing pleated pink maxi dress. The best part of this…
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