shoot

H&M Studio AW18 soon to arrive!
Style file Posted by Paulien

When looking at my two previous “wishlisted” posts, this look perfectly reflects my current taste in Autumn dressing. Think chunky fabrics, sleek shapes and rich colours. And this then seamlessly brings us to H&M Studio!

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#GPJBAKERxHM coming soon
Style file Posted by Paulien

Fave highstreet brand H&M launches another unexpected but smashing collaboration; this time with British fabric brand GP & J. Baker! The result showcases bold flower prints and wide flowy materials — just how I like a mid-Summer collection 🙂 Justine and I translated our own take on the collection in a smashing editorial, which I…

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My Summer, my style with H&M
Style file Posted by Paulien

How bold can you go? For this Summer the answer is: never bold enough! My  seasonal collaboration with fave highstreet brand H&M is coming to an end beautifully with the 4th and last campaign launching today! My Summer, my style is all about expressing yourself with lots of super bright colours. What’s not to love?…

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H&M Conscious Exclusive, part II
Style file Posted by Paulien

Well OBVIOUSLY I had to wear a long flowy dress from the H&M Conscious Exclusive collection too! Have you met me? This particular immediately caught my eye while browsing through the collection. It’s totally covers you up but is all the way see through, which is a contrast that I really like. This piece is…

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H&M Conscious Exclusive SS18
Style file Posted by Paulien

It’s that time of the year again! The H&M Conscious Exclusive collection has arrived! Last year was all about romance, feminity and fluidity (remember my rooftop shoot?), while this year a large part of the collection feels more sophisticated and even a bit tailored. For my personal campaign I opted for a strong, almost weird…

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H&M Studio SS18
Style file Posted by Paulien

It’s here, it’s here! Last season the H&M Studio collection was all about neutrals, sharp cuts and thick, sturdy materials (see what I’m talking about right here), but this time, it’s quite the opposite. Think bright colours, big eye-catching prints and breezy textures that instantly get you ready for Summer. And since my H&M lovestory…

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#Clinique shoot

A little shot before we start shooting a fun Clinique online beauty campaign, out soon! Wearing my Samsøe & Samsøe printed dress and MDN Women scarf. Happy Monday!

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My CKS kimono dress, 2 in 1
Style file Posted by Paulien

Yay! So thrilling to read your fun reactions on the first showcase of my capsule collection for CKS! The Essentials by Polienne collection has been launched for the press and public, which means that you can shop everything RIGHT NOW. Hurray! Read more about this collaboration right here. The piece I can show you today…

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H&M x Erdem: the video!

Yessss, the real countdown has begun! The Erdem x H&M collection will be in store in November 2 — that’s 3 more sleeps! Now that you’ve seen my 3 favourite looks from the collection, I can finally share the full video we made. When I saw the campaign video I just really felt like I…

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H&M x Erdem: dress drama
Style file Posted by Paulien

The first H&M x Erdem look that I styled (see the images here) involved an oversized statement coat and royal high collar blouse. I finished the ensemble with sturdy boots, which resulted in a masculine overall feel. For my second look, I decided to take the dreamy way and used this elegant but super bold dress with…

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H&M x Erdem: the first look!
Style file Posted by Paulien

The word is out! After our Studio Collection and Fall Fashion campaign, H&M and I have teamed up for their new guest collection by Erdem! The designer is known for his use of experimental materials, vibrant prints and a mix of delicate with the bold and that is VERY clear when you take a look…

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H&M Fall Fashion
Style file Posted by Paulien

When viewing the H&M Fall Fashion campaign video, I felt wayyy out of my comfort zone: bright colours, neon lights and karaoke bars (I’ve actually never been to a karaoke bar). And what better thing to do than getting the f* out of your comfort zone?! Nope, I still didn’t end my night at a…

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Backstage at my H&M campaigns!

If you’ve ever wondered how a shoot looks from behind the scenes… Here’s a little report I did on my latest H&M campaigns! You’ve seen my H&M Studio campaign here and here, and the Fall Fashion one is coming out TOMORROW. Keep an eye on the blog for the full shoot tomorrow morning and let…

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Polienne x H&M Studio, part II
Style file Posted by Paulien

And here we’ve got part two of the amazing H&M Studio shoot I did! The dress and the coat were instant favourites when I spotted them at the H&M showroom so they obviously had to join me to our forest shoot. The wool coat is simply the most ultimate Autumn basic, while the structured dress is weirdly…

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A kitchen story
Style file Posted by Paulien

Say hello to round 3 of my #HMBloggersHotel editorial series! I’ve told you that H&M and The Hotel gave me carte blanche to shoot whatever and wherever I wanted, so I seized the opportunity to commandeer the kitchen. The soft tones of this crop top and skirt worked so well with the aluminium kitchen gear that…

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The only way is up
Style file Posted by Paulien

When H&M gave me carte blanche to shoot an editorial with their current collection and use the entire hotel as a backdrop, it didn’t take me much time to let my mind run free. Sure, the suites were breathtaking, and yes, the gardens were stunning. But next to the roof and the kitchen (still to come!),…

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#Laundry day

Taking over the laundry place in this KENZO x H&M look! Full shoot on the blog real soon…

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Dressed Up magazine
Personal Posted by Paulien

Since I work as a community manager and copywriter for the designer store group Princess in Antwerp a few days a week, I get to do a lot of cool projects besides my blog as well. One of those projects is our biannual online magazine DRESSED UP! For this magazine my job consists of the full creative…

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London video diary!

At last, my video recap of my 2 day trip to London with fragrance brand Jo Malone! It’s my first vlog ever so I’m PRETTY nervous to share it with you – my awkward levels are going through the roof, as usual. I’m speaking Dutch in the vlog, but no worries, I have added subtitles in English! Let me…

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Veritas naaimagazine
Lifestyle Posted by Paulien

Today’s update is slightly different than usual! Most of you guys know that I have been working as a model for over 8 years now, but that I am currently focussing more on other my occupations, such as this blog. However, there are few lovely clients that keep on booking me for their campaigns, and this…

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